Nairobi, 19 August 2011: MTV Base, The Staying Alive Foundation, the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) and the Partnership for an HIV-Free Generation (HFG), have sent out a call to Kenyan youth to audition for two supporting roles in the upcoming production of Shuga: Love, Sex, Money.
Auditions will be held on Saturday 27 August 2011 between 08:00 and 18:00 at Homeboyz Studios at Ambar House, Baricho Road in Nairobi. To be eligible to audition, you must be a Kenyan resident between the ages of 18 and 24 with good spoken English skills. No previous acting experience is necessary. The auditions are for two key roles (one male, one female). Registration opens at 08:00 am and closes at 12:00 noon.
“We are looking for real and raw talent,” says Georgia Arnold, Executive Director, MTV Staying Alive Foundation, “Shuga: Love, Sex, Money is going to follow the pace set by Shuga. It’s going to be a hard-hitting drama about sex and relationships. With principle photography for Shuga just a few weeks away, and the TV show premiering across Africa in February 2012 – this could be a huge career boost for aspiring Kenyan thespians.”
“Among the judges will be MTV Creative Director, Tim Horwood, actress Lupita Nyong’o, who played the pivotal role of Ayira in Shuga, Alison Nguibini (Shuga series producer), and Jacqueline Achieng from HFG. Homeboyz’s DJ Hassan and Corine will keep the crowds entertained,” continues Arnold.
Audition places will be allocated on a first-come, first served basis. The judges will chose six finalists, whose fate will be decided by public voting at http://www.mtvshuga.com between 29 August and 4 September. The winners will be notified on 5 September.
The first series of Shuga was filmed in Kenya in August-September 2009. Starring a young cast of upcoming Kenyan actors and actresses, Shuga told a bitter-sweet tale of love, loss, sex, heartbreak and relationships, set in the clubs, bars, campuses and hangouts of contemporary Nairobi.
“Shuga was viewed in 48 African countries and 73 countries worldwide through 13 MTV channels and over 100 third party partners,” says Lydia Murimi, HFG/K Country Director. “HFG through its partnership with implementing organizations uses the film as part of its community outreach and to facilitate dialogue with and among youth across the country.”
Shuga: Love, Sex, Money, and associated digital platforms, events and marketing activities will be supported by HFG Global and HFG’s Kenya office through their brand, . The new series will be expanded from three to six episodes and develop complex emotional storylines, some of which were first explored in Shuga. Principle photography for the series goes into production in Nairobi in September 2011 and the show will broadcast around the world from Valentine’s Day 2012 (14 February).
“The film is distributed widely in the country by our partners who conduct viewing sessions followed by facilitated discussions with youth. Youth are then able to discuss behaviours and choices in the film and relate the key themes to their own lives. In addition, young people are linked to community programs and services. An evaluation conducted by Johns Hopkins University indicated that youth groups participating in the screenings a higher intention for behaviour change. We expect that Shuga: Love, Sex, Money will take the behaviour change message even further,” explains Murimi.
The initiative is a unique public-private sector partnership that was forged by HFG in 2009. It is funded extensively by the U.S. Government through PEPFAR, works closely with the Government of Kenya to ensure the programme fits within Kenya’s existing HIV prevention strategy, and engages youth in all aspects of programme planning, implementation and evaluation.
For more information about Shuga: Love, Sex, Money log onto http://www.mtvshuga.com or http://www.g-pange.com.
Shuga is an award-winning TV series and multimedia campaign developed by MTV Networks Africa, The Staying Alive Foundation, the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) and The Partnership for an HIV-Free Generation (HFG). The initiative, funded extensively by the U.S. Government through PEPFAR, is designed to fit within Kenya’s existing HIV prevention strategy, using “edutainment” to raise awareness of HIV and AIDS among youth Kenyans.
Shuga series two, subtitled “Love, Sex, Money”, and associated digital platforms, events and marketing activities will be supported by HFG Global and by HFG’s Kenya office through their brand, . The new series will be expanded from three to six episodes and develop the complex emotional storylines first explored in Shuga. Principle photography for the series goes into production in Nairobi in September 2011 and the show will premiere on Valentine’s Day 2012 (14 February).
The first series of Shuga was filmed in Kenya in August-September 2009 and told a bitter-sweet tale of love, loss, sex, heartbreak and relationships, set in the clubs, bars, campuses and hangouts of contemporary Nairobi. With a raw and uncut view on the lives of sexually active young Kenyans, Shuga spot lit the risks associated with unprotected sex and the party-hard lifestyles of urban Kenyan youth, told through the interlinked tales of characters Ayira (Lupita Nyong’o), Ty (Pepe Haze), Felix (Tumisho Masha), Violet (Sharon Olago), Skola (David Omwange), Sindi (Valerie Kimani), Leo (Nicholas Mutuma), Kennedy (Antony Mwangi) and Virginia (Eva Kanyang’onda).
Shuga: Love, Sex, Money starts filming in Kenya in September 2011 and will be broadcast around the world starting 14 February 2012.
The U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) is the U.S. Government initiative to help save the lives of those suffering from HIV/AIDS around the world. This historic commitment is the largest by any nation to combat a single disease internationally, and PEPFAR investments also help alleviate suffering from other diseases across the global health spectrum. PEPFAR is driven by a shared responsibility among donor and partner nations and others to make smart investments to save lives.
Learn more at http://www.pepfar.gov.
The Partnership for an HIV-Free Generation (HFG) is an innovative public-private partnership that leverages the core competencies of the private sector to enhance the U.S. President’s Emergency Plan for AIDS Relief’s (PEPFAR) youth-focused HIV prevention programming in severely impacted countries.
Managed by the U.S. Agency for International Development (USAID), HFG, Kenya helps accelerate the Government of Kenya’s (GoK) HIV prevention strategy by revolutionizing HIV prevention interventions and combining the core competencies of the private sector with technical expertise of government and development partners in the creation and expansion of innovative and effective youth.HFG Kenya’s vision is to inspire and provide opportunities for Kenyan youth to live healthy and productive lives and to contribute to the realization of a generation free from HIV.
Join the partnership at http://www.hivfreegeneration.org.
calls upon youth individually and collectively to take charge and be active in protecting their health, lives and destinies by leveraging information, education, life skills, economic opportunities and resources available to them.
The hip, action-oriented brand has five pillars:-
• G-Jue: encourages youth to know their HIV status & that of their partner
• G-Fahamishe: persuades youth to increase their knowledge and understanding, pursue information, develop skills
• G-Inue: endorses the importance of youth engaging in economic opportunities, skill development & entrepreneurial skills
• G-Amini: underscores the importance of building self-esteem and assertiveness to overcome peer pressure and make smart choices, enhance family and community efficacy
• G-Kinge: a call to action for the youth to protect themselves from infection by avoiding risky behavior and adopting safer sex practices
Join the movement at http://www.g-pange.com.
For more media information, imagery or comment, please contact:
Alison Reid Rose Thuo
Director of Communications Communication Manager
MTV Networks Africa Partnership for an HIV-Free Generation
T +33 385 30 0636 +254 20 235 1836/9
M +33 609 685 861 +254 712 990 873
Email: firstname.lastname@example.org email@example.com